Picking Up the Pace in Flavor
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The article offers information on the increasing pressures addressed by the customers of the food flavors industry. According to consulting flavorist Robert Pan, it is worthwhile to approach customers and ask for the flavors that they searched for but have not found. Norma Schwarz of food and beverage flavors provider Flavor Dynamics Inc. mentions that suppliers need to responsibly manage realistic anticipations to facilitate immediate responses to customers.
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en: Perfumer & Flavorist. May2014, Vol. 39 Issue 5, p42-44. 3p.